![]() ![]() ![]() They do break the user’s experience though so they don’t feel as organic as an in-feed ad. You can include a call to action button within the ad. Top view ads are full screen ads and they play automatically. The main difference is that instead of taking over the screen as soon as someone opens the app, a top view ad appears three seconds after a user starts viewing their in-feed posts. Source: Contagious Brand Takeover TikTok Ad SpecificationsĪspect Ratio: 1:1, 9:16, or 16:9 Top View TikTok AdĪ top view TikTok ad is very similar to a brand takeover ad. Download our safe zone templates below to share with your brand team when creating a video and ensure that main parts of your video like captions aren’t covered by the gray areas. There are a few different ad locations and types on TikTok.īarring a couple of elements like the orange call-to-action button and “sponsored” text, the majority of TikTok ads have almost the same layout as organic TikTok videos. This ensures that your posts look good on social media sites, that no elements are cropped out or invisible, and that the algorithm can gather what it needs to about your post. It is essential that you follow these specifications when you create a post on any platform. These are defined so that users and businesses know how to create posts that suit the platform based on how it serves up content on screens. Why Ad Specifications ExistĮvery social media platform has its own specifications for ads and creatives. In this article, we’ll take a look at ad specs for TikTok, why platforms define these specifications, and how you can create video ads that are well-integrated with the platform without cutting off or blocking important elements of your video. If you’re looking to advertise on TikTok, you’ll need to know the specifications and safe zones they have defined for sponsored posts. It stands to reason that marketers and agencies have begun to study the platform to understand how they can benefit from the massive user base it boasts. ![]()
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